In EXEMPTAX, you may send email campaigns to tax-exempt customers to solicit and collect various resale and other tax-exemption documents. While the ability to send email campaigns is generally not restricted, depending on your campaign performance, you may receive account restriction notices such as the following: 


"Your recent email campaign submissions have exceeded your account’s maximum bounce rate of $maxBouncePercent%. The ability to send campaigns on your account may temporarily be throttled. Please review and update your customer email addresses for accuracy to ensure successful delivery of future email campaigns."


Note: the $maxBouncePercent variable referenced above is dynamically changing, and can vary per account based on size of campaigns, timing, and the types of bounces reported across our infrastructure. 


The exact methodology and calculation logic is omitted from this article to prevent abuse and gamesmanship. However, such warnings typically only apply when your account is significantly over industry averages, meaning that it's likely caused by either end user gross negligence or other potentially abusive behavior.


To provide further background in this area, emails bounce when they can't reach the recipient's inbox, similar to physical mail being returned as undeliverable by the post office due to an incorrect address. This can happen when your customer's email address stored in EXEMPTAX is invalid, or if there's a temporary issue with the recipient's email server. While industry email bounce rates can vary, prolonged bounce rates above 2% generally require further investigation and active cleaning of customer data. Regular cleaning of customer email data can help maximize delivery and ensure compliance with most major email infrastructure providers. 


In this case, since campaigns are being sent from EXEMPTAX's infrastructure (even if you are using our custom domain features), high bounce rates can harm our sender and domain reputation, leading to all kinds of other performance issues, including emails being unnecessarily marked as spam, or in the worst case being blacklisted by other major infrastructure providers. 


Just as major providers such as Google, Microsoft and Amazon can block email accounts linked potentially abusive behavior, to prevent issues and comply with major email provider protocols, we also impose limits on our customers when we detect behavior which jeopardizes the integrity of our platform. 


If you continue to receive bounce warnings on your account, your ability to send emails will be temporary throttled, usually for a period around two weeks pending the specific circumstances. To avoid account throttling and restrictions, it's important to keep your customer email lists clean and up to date. 


If you would like to see certain bounce metrics in EXEMPTAX, there are a ways to do so including by navigating to "Manage Campaigns" and downloading the "Delivery Error Report." This report will help you identify any problematic email addresses so you can correct them or exclude those recipients from future campaigns. 

How to view bounces for specific campaigns via the Manage Campaign tables
Step 1. To view past campaigns, go to "Manage Campaigns" in the left menu. Click on a Campaign ID to see additional details.


Step 2.  Turn on "Delivery View" to track your email delivery status and see which emails bounced. Use this information to update your customer data. 



How to generate Delivery Error reports
Step 1.  To access the report builder, go to your Dashboard and click "Reports" in the menu bar, then select "Builder."

Step 2.  Select Delivery Error and click on continue. 



Step 3.  Next, choose your delivery method and optional send date to refine your selection. Click "Continue" to proceed.


Step 4.  Select your preferred report format and click "Generate Report."



Step 5.  Your report is ready! Click "Download" in the menu bar to save it to your local downloads folder.


Step 6.  View the email addresses in your delivery report file to update either the customer's email address, or note them to exclude them future campaigns to prevent repeated email bounces. 

Note: depending on your account integration setup, you have to update your customer email addresses in your leading Accounting, ERP or E-commerce system outside of EXEMPTAX, so that such changes are subsequently synced into EXEMPTAX.